Samir’s Selection 05/18/2015 (p.m.)
How to Get People to Pitch In >>>
What does consistently work may be surprising: interventions based not on money, but on leveraging social concerns.
One is to make people’s cooperative (or selfish) choices more observable to others, like neighbours or co-workers.
The second works in the opposite direction, providing people with information about how others around them are behaving (this is called a “descriptive social norm”).
We cooperate because it makes us look good… When your choices are observable by others, it makes it possible for good actions to benefit your reputation.
… Paying people muddies the reputational benefits of cooperating.
… Setting defaults such that noncooperation requires actively opting out seems to work well.
… The currency that matters most is not measured in dollars and cents, but in the opinions of others.
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