Samir’s Selection 02/24/2014 (p.m.)

  • Carl Sagan’s book “Murmurs of Earth,” which describes the Golden Record affixed to both Voyagers—a disk containing greetings, natural sounds, pictures, and music, intended to document human civilization for the possible benefit of extraterrestrial beings…
    composer, musician, and software engineer Laurie Spiegel…

    tags: Voyager spacecraft Sagan music audio copyright Laika

  • But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos…
    historically, the rise of brands was a response to an information-poor environment…
    Today, consumers can read reams of research about whatever they want to buy…
    It’s been argued that the welter of information will actually make brands more valuable…
    Only twenty-five per cent of American respondents in a recent Ernst & Young study said that brand loyalty affected how they shopped…
    For consumers this is ideal: they’re making better choices, and heightened competition has raised quality and held down prices. And they’re not the only beneficiaries; upstarts now find it easier to compete with the big boys…
    … you’re only as good as your last product… make something really great and your past sins will be forgotten

    tags: brand marketing reputation advertising

Posted from Diigo. The rest of my favorite links are here.

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